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Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Uncover the “why” behind their words and actions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Tap into foundational, trended topical research

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

HG Capabilities
Insights

Thinking

September 18, 2024 | Article

Beyond Organic 2024: Your category in focus

Whether shopping organic or conventional, consumers have long prioritized distinctions of freshness and simplicity—but how they express these values…

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September 16, 2024 | Infographic

The beauty benefit: more than skin-deep

Healthy skin, nails and hair are no longer seen as mere vanity metrics: they’re visible indicators of internal health. In fact, our latest research finds…

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September 09, 2024 | White Paper

Culture and Consumer Resilience: A Case for Empathy

Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…

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August 26, 2024 | Article

Unwrapping the new “premium”

72% of consumers say quality is the most important attribute when shopping for foods and beverages, tied only with price. This underscores the importance…

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August 05, 2024 | Infographic

Inside the organic halo

As the organic movement has evolved, the USDA Organic certification has become a halo for safe, wholesome and responsibly produced food. However, consumers'…

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July 29, 2024 | White Paper

Future of Supplements: Thoughts on a Changing Landscape

Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…

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July 26, 2024 | Webinar

Key insights from “Beyond Organic 2024”

"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…

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Products & services

Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.

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Syndicated reports

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Subscription services

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Custom research

Recent reports

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Based on our full syndicated report, Beyond Organic 2024: Expanding Distinctions in Food & Beverage, an Organic Category Report will help you fine-tune…

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Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…

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Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…

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